Hollard Cellphone Insurance: Complete South African Guide
Protect your phone from theft, loss, and damage
Last updated: November 2025
Quick Facts
- Hollard is South Africa’s largest privately-owned insurance company
- Cover from as little as R1.20 per day (R36 per month)
- Available through Game, Ackermans, Edgars, Truworths, and Cell C
- Covers theft, loss, and accidental damage
- Must register within 14-30 days of buying your phone
Table of Contents
What is Hollard Cellphone Insurance?
Hollard Cellphone Insurance protects your phone if something bad happens to it. This insurance helps you when your phone gets stolen, lost, or damaged by accident.
The Hollard Insurance Company is South Africa’s biggest privately-owned insurance group. They have been in business for many years. Their turnover is more than R15 billion per year.
Hollard does not sell phone insurance directly to you. Instead, they work with retail stores and mobile networks. These partners sell the insurance when you buy your phone.
Who Offers Hollard Cellphone Insurance?
You can get Hollard cellphone insurance through these companies:
| Partner Store/Network | Contact Number | Notes |
|---|---|---|
| Game | 0861 005 675 | Only for phones bought at Game |
| Ackermans | Varies by store | Must have Ackermans account |
| Edgars | Varies by store | Premiums billed to Edgars account |
| Truworths | 0861 375 225 | Available on new handsets |
| Cell C | 084 157 0007 | Must be Cell C customer |
Each store has slightly different rules and prices. You must buy the phone from that store to get their insurance. You cannot insure an old phone you already own.
✅ What is Covered?
Hollard cellphone insurance covers three main problems:
1. Theft (Someone Steals Your Phone)
If someone takes your phone without permission, the insurance will replace it. You must report the theft to the police. You also must blacklist your phone with your network provider.
2. Accidental Loss (You Lose Your Phone)
If you lose your phone by accident, they will replace it. This includes losing it at a taxi rank, dropping it in a river, or leaving it somewhere. You must blacklist the phone and report to police.
3. Accidental Damage (Your Phone Breaks)
If your phone breaks by accident, they will repair it or replace it. This includes:
- Cracked screen from dropping it
- Water damage (falling in water or rain)
- Broken charging port
- Camera damage from dropping
⚠️ What is NOT Covered
The insurance does NOT cover:
- Normal wear and tear (scratches, fading)
- Battery problems (unless stolen with phone)
- Phone accessories (chargers, cases, earphones)
- Theft by scam (someone tricks you to give them your phone)
- Deliberate damage (you break it on purpose)
- Theft from unlocked car (unless forced entry)
- Virus damage to software
- SIM card damage (unless stolen with phone)
- Cosmetic damage (small scratches that don’t affect function)
Important: If you miss two monthly payments, your insurance stops. Any claim after that will be rejected.
Costs and Fees Explained
The cost of cellphone insurance depends on how much your phone is worth. More expensive phones cost more to insure.
Monthly Premium (What You Pay Every Month)
This is the money you pay every month to keep your insurance active. It starts from around R36 per month (R1.20 per day) for cheaper phones.
| Phone Value | Estimated Monthly Premium | Cost Per Year |
|---|---|---|
| R2,000 – R3,500 | R36 – R60 | R432 – R720 |
| R3,500 – R7,500 | R85 – R115 | R1,020 – R1,380 |
| R7,500 – R15,000 | R150 – R250 | R1,800 – R3,000 |
| R15,000+ | R250 – R400+ | R3,000 – R4,800+ |
Excess Fee (What You Pay When You Claim)
When you make a claim, you must pay an excess fee. This is extra money you pay before they replace or repair your phone. The excess is usually between R500 and R2,000.
Your R8,000 phone gets stolen. You pay R115 per month for insurance. When you claim:
• You must pay R1,000 excess fee
• Hollard gives you a replacement phone worth R8,000
• You save R7,000 compared to buying a new phone yourself
Important Cost Information
- First 90 days penalty: If you claim in the first 90 days, you pay a higher excess fee
- Each claim increases excess: The more you claim, the more you pay in excess fees
- Claim limit: Most policies allow only 3 claims per 12 months
- No cash payouts: You get a replacement phone or voucher, not money
- Payment method: Monthly premium goes to your store account or bank debit order
How to Apply for Hollard Cellphone Insurance
Step 1: Buy Your Phone
You can only get Hollard insurance when you buy a new phone. Visit Game, Ackermans, Edgars, Truworths, or Cell C. Tell the sales person you want insurance.
Step 2: Choose Your Insurance Plan
The sales person will show you different plans. Some cover everything (theft, loss, damage). Some cover only theft and loss. Choose what you can afford.
Step 3: Register Your Insurance
This is very important! You must register your insurance within 14-30 days (time limit depends on the store). Your insurance does not start until you register.
What you need to register:
- Your full name and ID number
- Your physical address and contact number
- Your email address (if you have one)
- Your bank account details (for debit order payment)
- Phone details (make, model, IMEI number)
- Purchase receipt from the store
Step 4: Make First Payment
Your first premium payment activates your insurance. If you have a store account, it goes on your account. If you chose debit order, it comes from your bank account.
🚨 Critical Warning
Your insurance only works if you register properly! Many people think they are covered but never registered. When they try to claim, they discover they have no insurance. Always:
- Call the number on your insurance pack
- Get a reference number for your registration
- Ask when your insurance starts
- Keep all your documents safe
Special Requirements for Different Partners
Cell C Device Insurance:
- Must apply within 30 days of getting new phone
- Phone must be used with Cell C SIM card
- Must make at least one call or SMS within 24 hours of policy start
- Must use phone at least once in 30 days before any claim
Ackermans Insurance:
- Must have Ackermans store account
- Insurance available only when buying new phone in store
- Premium added to your monthly Ackermans account
How to Make a Claim
Follow these steps carefully when your phone is stolen, lost, or damaged:
For Theft or Loss
Step 1: Blacklist Your Phone (Do This First!)
Call your network provider immediately:
They will give you an ITC number or reference number. Write this down! You need it for your insurance claim.
Step 2: Report to Police
Go to your nearest police station within 48 hours. Bring:
- Your ID document
- The blacklisting reference number
- Phone details (make, model, IMEI number)
- Purchase receipt if you still have it
The police will give you a case number. Keep this safe!
Step 3: Contact Your Insurance Provider
You must report your claim within 30 days. Call the number for your insurance:
- Game Insurance: 0861 005 675
- Truworths Insurance: 0861 375 225
- Cell C Device Insurance: 084 157 0007
- Telkom Insurance: 0861 005 674
- Hollard Claims Helpline: 0861 010 203
Step 4: Submit Your Documents
You will need to send these documents:
- Copy of your ID
- Copy of police case number (affidavit)
- Blacklisting reference number from network
- Original purchase receipt
- Insurance policy document
- Completed claim form
- Proof of payment (showing you paid premiums)
For Accidental Damage
If your phone is damaged but not lost or stolen:
- You do NOT need to blacklist the phone
- You do NOT need a police report
- Contact your insurance provider immediately
- They will tell you where to take your phone
- Some stores handle repairs in-store
- Others send it to a repair centre
What Happens Next?
After you submit your claim:
- Processing time: Claims usually take 24-72 hours (3 days)
- Assessment: They check if everything is correct
- Excess payment: You pay your excess fee
- Replacement: They send you a replacement phone or voucher
- Delivery: Phone comes by courier to your address or nearest store
⚠️ Important Claim Rules
- You can only claim 3 times in 12 months
- Each claim increases your next excess fee
- You must report theft/loss within 48 hours
- You must submit claim documents within 30 days
- If claim is approved, your current policy stops
- You must take out new policy for replacement phone
- Late claims may be rejected
- Missing documents delay your claim
🚨 Scam Warnings: Protect Yourself
Criminals use insurance to scam people. They also scam insurance companies. Here is how to protect yourself:
Insurance Sales Scams
The Scam: Someone calls and offers you cheap cellphone insurance. They ask you to pay money into a bank account. After you pay, they disappear.
How to Avoid:
- Only buy insurance directly from stores or networks
- Never pay insurance fees to personal bank accounts
- Hollard never calls to sell insurance directly
- If someone calls, hang up and contact the store yourself
Fake Claims Calls
The Scam: Someone calls saying they are from Hollard. They say your claim was approved. They ask for your banking details or CVV number to “process payment”.
How to Avoid:
- Hollard NEVER asks for your CVV number
- Hollard NEVER asks for banking details over phone
- Cellphone insurance does NOT pay cash
- You get a replacement phone or voucher, not money
- If someone asks for these details, hang up immediately
Phishing SMS and Emails
The Scam: You receive an SMS or email saying your insurance is cancelled or your claim is approved. The message has a link. When you click it, criminals steal your information.
How to Avoid:
- Never click links in unexpected messages
- Call the official number to check if message is real
- Hollard sends SMS from verified numbers only
- Check for spelling mistakes in messages (sign of scam)
Insurance Fraud (You Can Get Blacklisted!)
What NOT to Do: Some people try to cheat insurance companies. This is fraud. It is illegal. You can go to jail.
Examples of fraud:
- Lying about how your phone broke
- Claiming your phone was stolen when you still have it
- Using fake documents or receipts
- Staging a theft
- Using AI to create fake damage photos (new trend in 2025)
- Claiming for a phone you sold
Consequences:
- Your claim gets rejected immediately
- Your insurance gets cancelled
- You get blacklisted (cannot get insurance again)
- Hollard reports you to police
- You may get criminal record
- Information shared with Insurance Crime Bureau
How Insurance Companies Detect Fraud in 2025
Insurance companies use advanced technology to catch fraud:
- AI detection: They can see if photos are fake or edited
- Database checks: They compare your claim with thousands of others
- IMEI tracking: They know if your “stolen” phone is still being used
- Pattern analysis: They spot people who claim too often
- Document verification: They can tell if receipts or police reports are fake
• Insurance fraud: Insurance Crime Bureau at www.saicb.co.za
• General scams: SAFPS Hotline at 083 123 7226
• Banking scams: SABRIC (South African Banking Risk Information Centre)
• Hollard fraud: mycomplaint@hollard.co.za
• Police: SAPS Crime Stop 08600 10111
Your Consumer Rights and Protections
You have legal rights when buying cellphone insurance. These rights are protected by South African law.
Right to Clear Information
Before you buy insurance, the sales person must explain:
- What is covered and what is not covered
- How much the monthly premium costs
- How much excess you must pay when claiming
- Important conditions (like using correct SIM card)
- How many times you can claim
- How to cancel the insurance
Right to a Cooling-Off Period
You have 30 days to cancel your insurance after buying it. If you cancel in this time, you get your money back. Some conditions apply.
Right to Fair Claims Handling
If you make a valid claim, the insurance company must:
- Process your claim quickly (usually within 72 hours)
- Tell you what documents they need
- Explain why if they reject your claim
- Give you reasons in writing
- Not delay without good reason
Right to Complain
If you are unhappy with your insurance, follow these steps:
Step 1: Complain to Hollard First
Contact Hollard complaints department:
- Email: mycomplaint@hollard.co.za
- Phone: 0861 000 107
- Get a reference number for your complaint
- Wait 14 working days for response
Step 2: If Not Resolved, Contact the Ombudsman
Ombudsman for Short-Term Insurance (OSTI):
- Phone: 0860 726 890
- Email: info@osti.co.za
- Website: www.osti.co.za
- This service is FREE
- They help resolve disputes
Or FAIS Ombud (for insurance sales complaints):
- Phone: 012 470 9080
- Email: info@faisombud.co.za
- Website: www.faisombud.co.za
Step 3: Other Complaint Channels
Financial Sector Conduct Authority (FSCA):
- Phone: 0800 110 443
- Email: info@fsca.co.za
- Website: www.fsca.co.za
- They regulate insurance companies
National Consumer Commission (NCC):
- Phone: 012 428 7000
- Website: www.thencc.gov.za
- For general consumer rights issues
Important Legal Protections
These laws protect you:
- Short-Term Insurance Act: Sets rules for insurance companies
- Consumer Protection Act: Protects you from unfair practices
- Financial Advisory and Intermediary Services Act (FAIS): Ensures sales people give correct information
- Protection of Personal Information Act (POPI): Protects your private information
Frequently Asked Questions
Can I insure my old phone?
No. Hollard cellphone insurance through retail partners only covers new phones. You must buy the insurance when you buy the phone. Some policies allow registration up to 30 days after purchase.
What if I change my SIM card?
This is very important! Some policies (especially Cell C) only cover your phone when used with a specific SIM card. If you change SIM cards, you must update your policy. Call your insurance provider immediately.
Can I cancel my insurance?
Yes. You can cancel anytime. You must give 30 days written notice. Contact your insurance provider in writing. After cancellation, you cannot restart the same policy.
What happens if I miss a payment?
If you miss one payment, they may collect it next month. If you miss two payments, your insurance stops. Any claim after this will be rejected. Always keep your payments up to date.
Do I get the same phone back?
No. For theft or loss, you get a replacement phone of similar quality and value. It might be the same model or a similar one. For damage, they try to repair your phone. If repair is impossible, they replace it.
Can I insure multiple phones?
Yes. You can have separate insurance policies for different phones. Each phone needs its own policy and monthly premium.
Is insurance worth it?
This depends on your situation:
- Worth it if: Your phone costs more than R3,000 and you cannot afford to replace it
- Maybe not worth it if: Your phone is cheap (under R2,000) or you have emergency savings
- Consider this: Calculate total premiums over 2 years vs phone value
Alternative Options to Consider
1. Home Contents Insurance
If you have home contents insurance (like from OUTsurance, Santam, or King Price), you can add your phone to it. This might be cheaper and covers your phone anywhere in South Africa.
2. Mobile Network Insurance
MTN, Vodacom, and Telkom offer their own phone insurance (also underwritten by Hollard or other insurers). Compare prices and terms before choosing.
3. Self-Insurance (Save Money)
Instead of paying monthly premiums, you can save that money. For example, if you save R100 per month for 12 months, you have R1,200 for emergencies. This works best if you have self-discipline.
4. Buy a Cheaper Phone
Consider buying a mid-range phone instead of the most expensive one. If a R4,000 phone gets stolen, it hurts less than losing a R15,000 phone.
Smart Tips to Protect Your Phone
Insurance is important, but prevention is better. Here are tips to avoid losing your phone:
Physical Protection
- Buy a good quality phone case and screen protector
- Keep phone in front pocket, not back pocket
- Don’t leave phone unattended on tables or counters
- Be extra careful in taxis, trains, and crowded places
- Don’t use phone while walking in dangerous areas
Security Settings
- Set up PIN, password, or fingerprint lock
- Enable “Find My Device” on Android or “Find My iPhone”
- Write down your IMEI number (dial *#06# to see it)
- Keep a copy of your purchase receipt in safe place
- Take photos of your phone serial number
Important Information to Keep Safe
- IMEI number (unique phone identifier)
- Original purchase receipt
- Insurance policy documents
- Insurance policy number
- Network provider contract details
- Serial number from phone box
Our Final Recommendations
Hollard Cellphone Insurance can be a good way to protect your phone investment. It works well when you follow all the rules carefully. The most important things to remember are:
- Register immediately after buying your phone – don’t wait!
- Read all terms and conditions before signing
- Keep all your documents safe – you will need them if you claim
- Pay your premiums on time every month
- Understand what is covered and what is not
- Ask questions if you don’t understand something
- Compare different options before choosing insurance
- Be honest when making claims – fraud has serious consequences
Remember: Insurance is a safety net, not a guarantee. The best protection is prevention. Take good care of your phone, keep it secure, and stay alert in public places.
Important Contact Numbers
Hollard Insurance
General: 0861 000 107
Claims: 0861 010 203
Game Insurance
0861 005 675
Truworths Insurance
0861 375 225
OSTI (Ombudsman)
0860 726 890
FSCA (Regulator)
0800 110 443
SAFPS (Scam Reports)
083 123 7226
Disclaimer: This information is provided for educational purposes and was last updated in November 2025. Financial regulations, fees, insurance terms, and requirements may change. Always verify current information with official sources and read your insurance policy documents carefully before making decisions. This guide is not financial or legal advice.
Hollard Insurance Company Limited (Reg. No. 1952/003004/06) is a Licensed Non-Life Insurer and an Authorised Financial Services Provider. This guide is not affiliated with or endorsed by Hollard Insurance.
For complaints or disputes, contact the Ombudsman for Short-Term Insurance (OSTI) at 0860 726 890 or visit www.osti.co.za. You can also contact the Financial Sector Conduct Authority (FSCA) at 0800 110 443 or visit www.fsca.co.za